This week, we caught up with Maria, digital marketing extraordinaire and a valued team member since December 2021. In her short time here, she's applied her expertise to manage successful marketing campaigns, achieve team goals, and help audiences reach our platforms—all while learning some new tricks along the way.
Read on to learn more about Maria’s unique experiences in digital marketing and how she’s developed and fine-tuned her role over the years.
Hi Maria!
What was it about 360 Digital Starters that motivated you to apply for your position?
To be honest, I do not remember. I do, however, remember what motivated me to take the offer. As I was restarting my career abroad, I had mostly applied for junior or intern positions. And I was very attracted to the fact that the company was ready to entrust in me real responsibilities, and at the same time help me train in a new field from scratch.
I was also very interested in the business model. 360 Digital Starters creates products that I hadn't worked with before, and the idea of engaging with something new, without having any preconceived notions of how it might perform, was very enticing.
The marketing team operates across many channels. Tell us a little about the channels you operate in and what a day-in-the-life looks like for you.
The channels we operate in are not static, as we are trying to improve overall performance by testing new ones. Now, generally, I operate in so called direct incent (‘incentivized’) channels, or CPA-based channels, where we are paying, not for impressions or clicks, but for specific actions a user reaches.
I usually start each day by checking the numbers from the previous day and defining what, if anything, should be changed. Then we review our upcoming actions and inspect if they still meet market conditions or should be modified.
How does your role differ or overlap with other digital marketing roles within the company?
The differences within the company are mainly related to differences in partners and the way we interact with them. For example, some partners give us more flexibility in campaign optimization than others, which influences the way we manage our daily tasks.
What is one thing you’ve learned, or something that surprised you about digital marketing, since coming onboard?
It’s fascinating to see how such a unique business model can be so cleverly implemented in a way that continuously produces results. It’s complicated, but its also fascinating.
How do you like to relax and unwind after a busy day or week?
I try to do something for myself: ballet class or sport, drink a cup of tea in a cozy café, or walk around watching the seasons change. Interacting with nature is something I generally find the most relaxing.
And one final question: As an expat, you must enjoy to travel. If you could live anywhere in the world, where would it be?
Oh, I would live somewhere near the Alps and work as a paramedic at a ski resort. Views of the mountains are incredibly inspiring to me, and I could then combine my hobby, snowboarding, with work. If we are talking about a more unrealistic dream, then I would live in Japan. It seems to be one of the few countries that has retained its uniqueness over the years.
Thank you so much, Maria. We are grateful to have someone as hard-working and knowledgeable as you on the team. Best of luck with all your campaigns!